Yazar "Akyol, Ayse" seçeneğine göre listele

Listeleniyor 1 - 8 / 8
  • Küçük Resim Yok
    Öğe
    Analyzing the effects of social impacts of events on satisfaction and loyalty
    (Elsevier Sci Ltd, 2017) Yuruk, Pinar; Akyol, Ayse; Simsek, Gulhayat Golbasi
    The purpose of this study is to examine the social impacts of events on participants' satisfaction and whether loyalty is a result of this satisfaction when taking attendance to event into consideration. This study uses data from a sample of 542 participants who participated in the Kirkpinar Oil Wrestling Festival. Factor analysis was performed, and the data was sorted into seven different categories: community benefits, cultural and educational benefits, quality of life concerns, community resource concerns, attendance to event, satisfaction, and loyalty. Structural equation modeling was performed, and the hypotheses were tested using bootstrap confidence intervals in addition to classical testing procedures. The hypothesis results showed a direct effect on quality of life concerns and attendance to event. In events on satisfaction, there was also a direct effect on loyalty. In addition, there was an indirect effect on quality of life concerns and attendance to events on loyalty through satisfaction. (C) 2016 Elsevier Ltd. All rights reserved.
  • Küçük Resim Yok
    Öğe
    Comparison of urban housing satisfaction in modern and traditional neighborhoods in Edirne, Turkey
    (Springer, 2007) Erdogan, Nevnihal; Akyol, Ayse; Ataman, Berk; Dokmeci, Vedia
    Numerous cross-cultural studies have focused on certain aspects of urban housing conditions and their social consequences. However, most data on housing satisfaction is restricted to Western countries. Relatively little comparison has been made between these findings and those in developing areas where rapid urbanization is occurring and where concomitant problems in urban housing are emerging. Moreover, since primary cities of developing countries in the initial stage of economic development have received extensive attention in urban housing research, it would be interesting to examine a non-primary city where relatively good standards of living have been achieved. Thus, this study investigates people's housing satisfaction in modern and historical neighborhoods. This paper addresses some conceptual and measurement issues related to the study of housing satisfaction. We build a conceptual model, which links the multiple dimensions of housing satisfaction, measured by a modified version of Bardo and Dokmeci's (1992, Genetic, Social and General Psychology Monographs 118(3)) housing satisfaction scale, in a causal sense. An empirical examination of the model in traditional and modern neighborhoods reveals that social and environmental living conditions positively influence overall housing satisfaction. The results also indicate that the drivers of the social and environmental living conditions constructs differ between traditional and modern neighborhoods.
  • Küçük Resim Yok
    Öğe
    Examination of the effects of the relationship marketing orientation on the company performance
    (Springer, 2009) Kucukkancabas, Selin; Akyol, Ayse; Ataman, Berk M.
    The research objective is to examine empirically the relationship marketing and its successful implementation in Turkish Beverage Companies. Three scales were used to generate the data. Relationship marketing scale, environmental factors scale and company performance scale. Some of the variables in questionnaire used as control variables that reflect company-specific characters namely, company size, business type and sales volume. First the main effect of relationship marketing orientation on company performance was assessed, and then the moderating effect of environmental factors on the relationship between relationship marketing orientation and company performance was estimated by using multivariate techniques.
  • Küçük Resim Yok
    Öğe
    Examining the Turkish wine industry: marketing effectiveness and recommendations for increasing its competitive performance
    (Rsnz Publishing, 2006) Azabagaoglu, M. Omer; Akyol, Ayse; Ozay, Aysu
    The marketing of wine has been under some scrutiny in relation to targeting new consumers, developing and launching new products, and the impact of changing market conditions on performance. The highly competitive environment of marketing alcoholic drinks in the international arena is changing the face of the wineries and their wine marketing strategies. The new course of action demands that wineries improve marketing policies in harmony with their production capacity. The market share of new world wines sold in many European countries has increased over the past decade. More marketing, together with more innovative production and a more recognisable labelling scheme, are often regarded as the keys to the marketing success of these new wines. The aim of this study is to determine the relationship between the marketing effectiveness and company performance in the Turkish wine industry. In this study, it was found that in production capacity, except in customer philosophy, there are significant differences in operational efficiency, strategic orientation, adequate marketing information, and integrated marketing organisation variables. It is also shown that there is, in terms of sales growth, a significant difference in customer philosophy, operational efficiency, and strategic orientation; but not in adequate marketing information or integrated marketing organisation.
  • Küçük Resim Yok
    Öğe
    The impacts of relationship marketing orientation on relational response behaviours
    (Inderscience Enterprises Ltd, 2016) Sayil, Emine Mediha; Donmaz, Aysegul; Simsek, Gulhayat Golbasi; Akyol, Ayse
    This study aims to investigate the direct and indirect impacts of relationship marketing orientation (RMO) components - trust, competency, commitment, communication and conflict handling - on customers' relational response behaviours, such as satisfaction, loyalty, and positive word of mouth (WOM), in the Turkish mobile telecommunications industry. A total of 230 usable questionnaires were collected in Istanbul, Turkey, in August 2013 using convenience sampling. After confirmation of the measurement model, the direct and indirect effects of RMO components on customers' relational response behaviours were analyzed using path analysis and the product of path coefficients. The findings show that all the RMO components, except competency, have significant positive impacts on relational response behaviours. Of all the RMO components, trust has the strongest positive impact on satisfaction and positive WOM, whereas conflict handling has the strongest positive impact on loyalty. In addition, of all the variables, satisfaction has the strongest direct impact on loyalty, and loyalty has the strongest direct impact on positive WOM in Turkey's mobile telecommunications industry.
  • Küçük Resim Yok
    Öğe
    An integrative approach to relationship marketing, customer value, and customer outcomes in the retail banking industry: a customer-based perspective from Turkey
    (Routledge Journals, Taylor & Francis Ltd, 2019) Sayil, Emine Mediha; Akyol, Ayse; Simsek, Gulhayat Golbasi
    Given how important it is to provide superior value to customers and to maintain customer loyalty for a sustainable competitive advantage, the aim of this paper is to examine the relationships among relationship marketing components of - trust, competency, commitment, communication, and conflict handling, - relationship investment, relationship quality, perceived customer value, satisfaction and loyalty in an integrated framework in the Turkish retail banking industry. Unlike previous studies, this research extends the literature by analysing affective as well as cognitive dimensions in the same model with a holistic view by simultaneously examining the direct and indirect effects of the related concepts. The distinctive nature of this study is its evaluation of customer satisfaction and loyalty from the perspective of actual consumers. The research model was tested using data collected from 685 retail banking customers by applying structural equation modelling. The findings show that relationship marketing induces loyalty through relationship quality, customer value, and satisfaction, which are mainly provided by trust, communication, and relationship investment. Furthermore, relationship investment and relationship quality are the most important factors in the development of customer value, satisfaction, and loyalty. The emotional value dimension, which captures the affective aspects of perceived value, has the strongest effect on both satisfaction and loyalty.
  • Küçük Resim Yok
    Öğe
    Internal Marketing and Hotel Performance
    (Routledge Journals, Taylor & Francis Ltd, 2008) Isll, Turkoz; Akyol, Ayse
    [Abstract Not Available]
  • Küçük Resim Yok
    Öğe
    Marketing and consumption of art products: the movie industry
    (Emerald Group Publishing Ltd, 2018) Ulker-Demirel, Elif; Akyol, Ayse; Simsek, Gulhayat Golbasi
    Purpose The purpose of this paper is to investigate the impact of the importance, assigned by audiences, of factors such as people, movie features, script, price, promotion, and distribution channels (defined as a movie marketing mix) on the audience's buying intentions, as well as the impact of their buying intentions on word of mouth (WOM). In addition, the intention is to explore the relationship between the preference and frequency of people's cultural event attendance with their buying intention and the relationship between people with extroverted personalities and WOM. Design/methodology/approach The data were collected from 904 valid surveys conducted in Beyoglu, one of the important centres for the culture and art life of the Istanbul. Findings The results show that promotion, actor or actress, and diversity of distribution channels have a positive effect on people's purchase intention. In addition, the frequency of attendance to cultural events can be determinative of the audience and helpful for industry professionals. Originality/value Although there have been a number of studies that examine the simple relationships among some of these variables (movie marketing mix, attendance, purchase intention, WOM, extraversion), there is still a gap in the literature with regard to these variables in an integrated framework. Considering these variables in the same model and analysing the effects of each dimension individually provides a better explanation of consumer purchase intention and post-purchase behaviour in the movie industry. This study extends the previous research by incorporating the concept of movie marketing and consumption by improving the scale with data collected in Istanbul, Turkey.