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    The demand for organic wines and organic wine marketing
    (Scibulcom Ltd, 2007) Azabagaoglu, M. O.; Akyol, A.; Ozay, A.
    The highly competitive environment of marketing alcoholic drinks in the international market is changing the face of the wineries and their wine marketing strategies. The new course of action demands that wineries improve marketing policies in harmony with their production capacity. The globalisation of the international alcoholic drinks market will lead to a change in the practice of wine marketing in the future. The world wine market is the subject of increasing interest to new world wine producers as their national outputs grow and they become more export oriented. Wine will be exposed to increasing competition (especially in the beverage wine market not in fine wine market) as alcohol marketers endeavour to expand market share in a declining total market. If it is to prosper in the future, the wine industry will need to adjust and equate its marketing capabilities with those of its production skills. Worldwide demand for organic products is increasing rapidly (especially in Germany, England, Switzerland, New Zealand, Japan, and the United States). The demand for wine has evolved over the last decade, especially the EU consumers has shown increasing demand for organic wines. More and more new organically based wineries are being established and old traditional wineries are adding organic wine to their product line. Therefore, organic agriculture and organic wine marketing (especially product, price, promotion and distribution of organic wines) will be examined in this paper.
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    Wineries and wines around the world and European directives of wine production
    (Scibulcom Ltd, 2007) Akyol, A.; Azabagaoglu, M. O.; Ozay, A.
    Wine is valued not only as an important alcoholic drink but also as a vital end product to viniculture. In most countries where viniculture is well developed grapes utilised for wine making are the basis for a healthy economic outlook. The Turkish wine industry lags well behind that of other wine-growing countries around the world, even though it enjoys the right climate for viniculture, still an important part of the agricultural scene in the country. Viniculture, previously aimed towards table grapes rather than wine making, has changed its focus to wine making in the recent years. The wine industry has not been considered very important until recent years but its importance is now increasing. Since currently the wine industry is on the upward trend in Turkey as well as in the world, it is well worth examining this industry in detail. Because, interest in wine and especially in quality/vintage wines is rapidly increasing in Turkey as it is in other parts of the world. Therefore, world grape and wine productions (including the EU and Turkey) will be examined. The European Directives of Wine Production will be reviewed.