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Online Tüketici Yorumlarına Ait Genel Tutum ile Ağızdan Ağıza Pazarlama Arasındaki İlişki
(Trakya Üniversitesi, 2016)
Although previous researchs revealed that consumers affect each other through word of mouth marketing (WOMM), there are not enough researchs on online reviews as a new environment with the development of the internet ...
İçsel Markalamanın Marka Vatandaşlık Davranışı ve İşte Kalma Niyeti Üzerine Etkileri: Hizmet Sektöründe Bir Araştırma
(Trakya Üniversitesi, 2021)
Internal branding, which asserts that the employees who accept brand promise, values and characteristics can better present the brand to the external customer, has emerged as a marketing element that has gained importance ...